Before You Quit Your 9–5 or Drop Out — 10 Business Analyses You Must Do Before Starting Up

Hey Founders-in-the-Making 👋,
If you’re daydreaming about pitching to Shark Tank, raising your first seed round, or becoming the next Zepto, let’s pause for a second. Ideas are plenty. Execution? That’s where the real game begins. As someone who's built, scaled, failed, and learned—here’s a no-BS guide to the 10 business analyses every GenZ entrepreneur must do before launching their startup.

1. Founder-Market Fit 🔍

Are you the right founder for this space? Have lived experience, unfair advantage, or domain expertise? GenZ founders who know their niche inside out go further, faster.

2. Problem-Solution Clarity ✅

Do the painkiller vs. vitamin test. Is it solving a burning need or just a nice-to-have? People pay for must-haves.

3. TAM, SAM, SOM – Know Your Numbers 📊

Define Total Addressable Market, Serviceable Available Market, and Serviceable Obtainable Market. Investors fund scale, not vibes.

4. Competitor Audit – Play the Long Game 🧠

You do have competitors. What’s your moat—tech, distribution, pricing, UX?

5. MVP Strategy – Build Lean, Learn Fast 🛠️

Start with a no-code MVP. Use Notion, WhatsApp, anything. Validate without wasting capital.

6. Monetization Model – Show Me the Money 💰

Understand revenue streams, CAC vs. LTV, churn, and pricing strategy from Day 1.

7. Audience Persona – Speak GenZ to GenZ 🧍♂️🧍♀️

Create sharp personas. What memes do they follow? What’s in their Amazon cart?

8. Legal & Compliance Layer 🧾

Company incorporation, IP, data compliance—don't skip the boring but critical stuff.

9. The A-Team – Not Solo, But Squad Mode 👥

Co-founders should bring complementary skills. Have clear roles, equity splits, and agreements.

10. Exit Lens – Know the Endgame 🎯

IPO? Acquisition? Scalable business? Your end goal defines your business design and funding roadmap.

“Speed without direction is chaos. Strategy > hype.”

– Kunal Aggarwal

👨💼 About the Author

Kunal Aggarwal is a techpreneur, strategist, and startup mentor. He helps GenZ founders scale smart and build with clarity.
📩 DM on LinkedIn or email kunal@easysolution.in for mentorship or collabs.

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