Before You Quit Your 9–5 or Drop Out — 10 Business Analyses You Must Do Before Starting Up

Hey Founders-in-the-Making,
If you’re daydreaming about pitching to Shark Tank, raising your first seed round, or becoming the next Zepto, let’s pause for a second. Ideas are plenty. Execution? That’s where the real game begins. As someone who's built, scaled, failed, and learned—here’s a no-BS guide to the 10 business analyses every GenZ entrepreneur must do before launching their startup.

1. Founder-Market Fit

Are you the right founder for this space? Have lived experience, unfair advantage, or domain expertise? GenZ founders who know their niche inside out go further, faster.

2. Problem-Solution Clarity

Do the painkiller vs. vitamin test. Is it solving a burning need or just a nice-to-have? People pay for must-haves.

3. TAM, SAM, SOM – Know Your Numbers

Define Total Addressable Market, Serviceable Available Market, and Serviceable Obtainable Market. Investors fund scale, not vibes.

4. Competitor Audit – Play the Long Game

You do have competitors. What’s your moat—tech, distribution, pricing, UX?

5. MVP Strategy – Build Lean, Learn Fast

Start with a no-code MVP. Use Notion, WhatsApp, anything. Validate without wasting capital.

6. Monetization Model – Show Me the Money

Understand revenue streams, CAC vs. LTV, churn, and pricing strategy from Day 1.

7. Audience Persona – Speak GenZ to GenZ

Create sharp personas. What memes do they follow? What’s in their Amazon cart?

8. Legal & Compliance Layer

Company incorporation, IP, data compliance—don't skip the boring but critical stuff.

9. The A-Team – Not Solo, But Squad Mode

Co-founders should bring complementary skills. Have clear roles, equity splits, and agreements.

10. Exit Lens – Know the Endgame

IPO? Acquisition? Scalable business? Your end goal defines your business design and funding roadmap.

“Speed without direction is chaos. Strategy > hype.”

– Kunal Aggarwal

About the Author

Kunal Aggarwal is a techpreneur, strategist, and startup mentor. He helps GenZ founders scale smart and build with clarity.
DM on LinkedIn or email kunal@easysolution.in for mentorship or collabs.

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